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Coffee Chat – Episode 21

Coffee Chat – Episode 21

Coffee Chat with Michele Peterson, Episode 21 “One Thing About Trains and Getting on Them …” All aboard! In the Christmas movie, The Polar Express, the Conductor tells the Hero Boy, “One thing about trains: It doesn’t matter where they’re goin.’ What matters is deciding to get on.” But I think it DOES matter, especially if the train… Read More

Filed Under: Coffee Chat Tagged With: all aboard, get on the train, marketing plan

Coffee Chat – Episode 13

Coffee Chat – Episode 13

Coffee Chat with Michele Peterson, Episode 13 “Your SMART Marketing Plan for 2017 …” For your convenience, the audio and video recordings of this episode, which was originally live streamed on Dec. 7, 2016, can be found below. Listen to the audio of Coffee Chat, Episode 13 here: Watch the recording of Coffee Chat, Episode… Read More

Filed Under: Coffee Chat Tagged With: marketing plan, SMART

Coffee Chat – Episode 12

Coffee Chat – Episode 12

Coffee Coffee Chat with Michele Peterson, Episode 12 “It’s the most wonderful time of the year *to do THIS* …” For your convenience, the audio and video recordings of this episode, which was originally live streamed on Dec. 5, 2016, can be found below. Listen to the audio of Coffee Chat, Episode 12 here: Watch… Read More

Filed Under: Coffee Chat Tagged With: marketing plan

Fix It or Ditch It: What To Do When Your Marketing Isn’t Working

Fix It or Ditch It: What To Do When Your Marketing Isn’t Working

I’m a big fan of the HGTV show “Love it or List it.” On the show, designer Hilary Farr fixes and transforms dysfunctional homes in hopes that the owners will “love it,” while Realtor David Visentin tempts them to “list it” by showing them other desirable homes. I frequently find myself rooting for Hilary because… Read More

Filed Under: Content Marketing, Exactly Write Articles, Newsletters, Online Marketing, Tips Tagged With: dysfunctionall marketing, marketing goals, marketing not working, marketing plan

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Michele Peterson is a Leaders In Heels Endorsed Coach

Michele Peterson is a Leaders In Heels Endorsed Coach.

Digital Marketer Certifications

Dan Kennedy Certified Copywriter for Info-Marketers

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.

I earned this certification in 2013

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Proud Member of the following Professional Organizations:

Business Network International Director Consultant and Member since 2010

Business Network International, Member since 2010

Member and Contributor to AWAI

Proud Member and Contributor to AWAI

Member of Fresno County Women's Chamber of Commerce

Proud Member of Fresno County Women's Chamber of Commerce

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Bad copy wastes money and costs you sales. You simply can't afford it. That's why it's critical that you ask The 10 Essential Questions Your Web Copywriter MUST Be Able to Answer to Prove They Can Write High-Octane Copy to Drive Your Online Marketing Machine.

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