I deck my halls for Christmas immediately after Thanksgiving. I boycott the crowds doing Black Friday shopping, and stay home to decorate instead. The tree comes out and the lights and stockings go up. The everyday coffee mugs are replaced by Christmas mugs. Christmas tree scented candles get lit. I play Christmas music and watch… Read More
Why Your Customer Appreciation Gift Should NOT Be a Coupon for Your Product or Service
“A crummy commercial? Son of a bitch!” So says 9-year-old Ralphie Parker in the iconic Christmas movie, A Christmas Story. Ralphie is disillusioned when he finally uses his much-anticipated Little Orphan Annie Insider’s Circle decoder ring only to learn that the secret message from Annie is “Be sure to drink your Ovaltine.” A crummy commercial,… Read More
3 Ways to THANK Clients as Part of Your Customer Retention Strategy
3 Ways to THANK Clients as Part of Your Customer Retention Strategy “What do you say?” Every parent I know has used this phrase to prompt their child to “remember their manners” and say, “Thank you.” You’ve probably uttered it yourself. The act of expressing gratitude is universally practiced when it applies to kids receiving… Read More
MARKETING TIP: Begin With the End in Mind
“Begin with the end in mind.” That’s Habit #2 of Steven Covey’s famous 7 Habits of Highly Effective People. So let’s apply that to your marketing in today’s marketing tip… Just what IS the “end” that you have in mind? What’s your goal? A mistake I see a lot of people make is thinking that… Read More
One Way to Get Lucky in Business: A Company Newsletter
“Luck is what happens when preparation meets opportunity.” -Seneca If luck is what happens when preparation meets opportunity, how are you preparing for it? Are you building a sense of community among your clients, customers and club members? Are you giving them a reason to remain loyal to you … to keep spending their hard-earned… Read More
