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Importance of a Low-Cost Offer

Importance of a Low-Cost Offer

The Importance of a Low-Cost Offer to Increase Conversions of Your High-Ticket Item Your high-ticket offer will convert better if you have a low-cost offer ahead of it on your customer journey. I explain in this video, a recording of a Facebook Live broadcast (be sure to like my Exactly Write Online Marketing page to… Read More

Filed Under: Exactly Write Articles, Tips Tagged With: customer journey, increase conversions, low-cost offer

Coffee Chat – Episode 18

Coffee Chat – Episode 18

Coffee Chat with Michele Peterson, Episode 18 “Who’s the Hero of YOUR Marketing Story?” Your customer is on a journey from where they are now (with a problem) to where they want to be (problem solved). But who’s the hero in the story of their journey? Is it you? Your products or services? Or is it… Read More

Filed Under: Coffee Chat Tagged With: customer journey, hero, marketing story

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Michele Peterson is a Leaders In Heels Endorsed Coach

Michele Peterson is a Leaders In Heels Endorsed Coach.

Digital Marketer Certifications

Dan Kennedy Certified Copywriter for Info-Marketers

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.

I earned this certification in 2013

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Proud Member of the following Professional Organizations:

Business Network International Director Consultant and Member since 2010

Business Network International, Member since 2010

Member and Contributor to AWAI

Proud Member and Contributor to AWAI

Member of Fresno County Women's Chamber of Commerce

Proud Member of Fresno County Women's Chamber of Commerce

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My gift to you …

My gift to you ... 10 Essential Questions Your Web Copywriter MUST Be Able to Answer to Prove They Can Write High-Octane Copy to Drive Your Online Marketing Machine

Bad copy wastes money and costs you sales. You simply can't afford it. That's why it's critical that you ask The 10 Essential Questions Your Web Copywriter MUST Be Able to Answer to Prove They Can Write High-Octane Copy to Drive Your Online Marketing Machine.

[CLICK HERE to download your complimentary copy of the questions.]

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