Want to Build Stronger Business Relationships? Recognize Personal Milestones Mary Kay Ash is fondly remembered for, among many other things, her sales advice to always make the other person feel important. So simple. So powerful. So rarely done! I signed up to be a Mary Kay Independent Beauty Consultant and started my Mary Kay business… Read More
Video Tips
2 Video Tips to Make Your Next Facebook Live (or Any Other!) Video More Engaging Online video is a powerful tool for connecting with your audience. At least it is when used properly and done well. These two tips will help you make your next video more engaging and more effective. Tip 1: Where to… Read More
Get More Clients. Make More Money.
Want MORE CLIENTS and MORE REVENUE? There are 5 Basic Ways to Get Them Ask any entrepreneur or small business owner what they want most in their business, and most will say, “More clients and more revenue.” You, too? There are five basic things to focus on … areas of improvement … if you want… Read More
Importance of a Low-Cost Offer
The Importance of a Low-Cost Offer to Increase Conversions of Your High-Ticket Item Your high-ticket offer will convert better if you have a low-cost offer ahead of it on your customer journey. I explain in this video, a recording of a Facebook Live broadcast (be sure to like my Exactly Write Online Marketing page to… Read More
Stop Trying to Belong
Why You Should Stop Trying to “Fit In” or “Belong” Smart entrepreneurs and small business owners cultivate a “different is good” mentality. Because different dominates. Here’s the replay of a Facebook Live video where I discussed this topic recently … When we are young, it’s all about fitting in and belonging. Remember elementary school?… Read More
Lead Generation Mistakes
The 3 Biggest Lead Generation Mistakes Small Businesses Make … And How YOU Can Overcome Them All Frustrated that you’re not getting enough leads? Need the phone to ring more often? Puzzled why all your best efforts at marketing your small business just aren’t working? IT’S NOT YOUR FAULT! You may be sabotaging your own… Read More
10 Ways to Use Video in Online Marketing
10 Ways to Use Video in Online Marketing Stand Out from Your Competition and Connect with Your Audience using Video in Your Online Marketing I was LIVE on Facebook the other day talking about 10 ways to use video in your online marketing to stand out from your competition and really connect with your audience.… Read More
Use Interest-Specific Language to Connect With Prospects
He Hit a Homerun and Then Stopped at Third Base … My husband’s been working 16-20 hour days lately (he’s a winemaker, and it’s harvest and crush at the winery). Spending so much time at work leaves no time for him to do any of his normal household chores, and the lawn in our backyard… Read More
How to Set Marketing Goals that are Both SMART and CLEAR
It’s that time of year again … when we reflect on what we accomplished in the current year and make plans for the new. Setting marketing goals for a new year can be energizing. It provides a challenge and gives you a direction for making decisions that propel you toward the future you want rather… Read More
Is Your Thank You Campaign Thanking All the Right People?
On Halloween this year, I handed out hundreds of pieces of candy to the kids who rang my doorbell and said, “Trick or treat!” We went through three big bags of candy within a two-hour period. There were princesses and monsters, zombies and superheroes … Parents kept a watchful eye from the sidewalk and reminded… Read More
