He Hit a Homerun and Then Stopped at Third Base … My husband’s been working 16-20 hour days lately (he’s a winemaker, and it’s harvest and crush at the winery). Spending so much time at work leaves no time for him to do any of his normal household chores, and the lawn in our backyard… Read More
A Marketing Lesson / Case Study About Focusing on Emotional Benefits to Sell Your Products or Services
Mary Kay knows a thing or two about selling cosmetics … According to their Facebook fan page, “Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world. Mary Kay® products are sold in more than 35 markets worldwide, and the company’s global independent sales force is approximately… Read More
How to Use an Ellipsis to Engage the Imagination and Keep Your Reader Wanting More
As a marketer, you want your written words to engage your audience’s imagination and keep them wanting more … There’s no more powerful a punctuation tool to do this job than the ellipsis. But knowing how to use an ellipsis properly is, of course, the key to its power. An ellipsis is that set of… Read More
5 Easy Ways to Ask For and Get Testimonials
Testimonials are social proof that we do a good job for our customers and clients. They make it easier for new prospects to trust us, and … let’s admit it … it’s pretty nice to hear good things about ourselves. So why is it so hard to ask for testimonials? A stumbling block for many… Read More
7 Ways to Use Testimonials That You May Have Never Thought Of
What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your business that you just can’t give yourself. So you put a page up on your website that’s full of good things that your clients… Read More
Pro Copywriting Tip: Eliminate Passive Voice (by Zombies)
By Michele Peterson Do you remember English class discussions about active vs. passive voice? Did you get it then? Do you remember it now? Do you care? Maybe you should! Especially if you’ve got sales and marketing copy published on the web. (And who doesn’t?) Web copy is simply more engaging — more effective —… Read More
