Bad copy wastes money and costs you sales. You simply can’t afford it. That’s why it’s critical that you ask … Top 3 Essential Questions Your Web Copywriter MUST Be Able to Answer to Prove They Can Write High-Octane Copy to Drive Your Online Marketing Machine You’re not running online marketing campaigns for the fun… Read More
How To Create an Online Marketing Editorial Calendar to Keep You Organized and On Track to Grow Your Email List Through the Entire Year
Most small business owners I know start the year by defining what they want … Most of them want to make more money. You probably do, too. So you reverse-engineer what it will take to make more money. You ask yourself: • How many more sales do I need per month? • How many more… Read More
A Marketing Lesson / Case Study About Focusing on Emotional Benefits to Sell Your Products or Services
Mary Kay knows a thing or two about selling cosmetics … According to their Facebook fan page, “Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world. Mary Kay® products are sold in more than 35 markets worldwide, and the company’s global independent sales force is approximately… Read More
Fix It or Ditch It: What To Do When Your Marketing Isn’t Working
I’m a big fan of the HGTV show “Love it or List it.” On the show, designer Hilary Farr fixes and transforms dysfunctional homes in hopes that the owners will “love it,” while Realtor David Visentin tempts them to “list it” by showing them other desirable homes. I frequently find myself rooting for Hilary because… Read More
“Everybody” is Not Effective Targeted Marketing
A marketer walks into a bar … She wants to meet cowboys, so she’s wearing her cowboy boots. She’s also interested in runners, so she’s wearing her running tights. Artists and surfers are both cool, so she’s wearing a paint-splattered shirt over her bikini top to attract them. And she’s a fan of the San… Read More
Do SEO Best Practices Still Matter?
You’re a savvy marketer, and you have multiple traffic streams bringing people to your website to do business with you. You have online ads, you have active social profiles, you have social ads, you have email, direct mail, video, and more … So do you still need to worry about optimizing your website for search?… Read More
7 Ways to Use Testimonials That You May Have Never Thought Of
What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your business that you just can’t give yourself. So you put a page up on your website that’s full of good things that your clients… Read More
Don’t Give Them Faster Horses … Give Them RESULTS!
“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford Do you know what YOUR clients and customers really want? What basic need are you meeting when a customer buys your product or service? You must know this. AND you must know what makes you uniquely qualified to satisfy that… Read More
Do What You Love. Outsource the Rest.
Enough said. Any comments?
Be as Memorable as Max
By Michele Peterson Ready to make your online marketing as memorable as Max from “How the Grinch Stole Christmas”? Just remember … connect with your audience’s emotions; pay attention to every small detail; and craft a full, robust experience for your audience. Do this and your message will resonate with your audience. And THAT makes… Read More
