Are You Guilty of Making This Common Mistake in Your Online Marketing? I was live on Facebook this morning chatting about one common mistake that I see entrepreneurs and small businesses making all the time in their online marketing. Here’s the replay recording for your convenience: This common mistake is being too generalized in your… Read More
10 Ways to Use Video in Online Marketing
10 Ways to Use Video in Online Marketing Stand Out from Your Competition and Connect with Your Audience using Video in Your Online Marketing I was LIVE on Facebook the other day talking about 10 ways to use video in your online marketing to stand out from your competition and really connect with your audience.… Read More
Certified Search Marketing Specialist
Does Certification Make a Difference in Search Marketing? There are so many “experts” in the online marketing field. Is choosing a Certified Search Marketing Specialist important when hiring someone to help you with your SEO (search engine optimization)? Does a certification make a difference? In a word … Yes. To illustrate why, think about this… Read More
White Hat SEO is Exactly Write
Black Hat or White Hat SEO? Which do YOU practice? In old western movies, it’s easy to tell the heroes from the villains simply by looking at the color of their hats. The good guys wore white, and the bad guys wore black. In fact, the distinguishing hats became so iconic that “white hat” and… Read More
Case Study: Website Audit Reveals Opportunities for Better Results
Case Study: Website Audit Reveals Opportunities for Better Results One Saturday while we were watching our sons play Little League baseball, Tina asked for my opinion about her CPA firm’s website. The firm is a well-established one in our community, but she and her fellow partners weren’t happy with their underperforming website. They were perplexed… Read More
Michele Peterson earns Certified Customer Acquisition Specialist designation
Michele Peterson Earns Certified Customer Acquisition Specialist Designation It’s official. I’m certified … again. This time as a Customer Acquisition Specialist. As you may know, one of the things that sets me apart from many of the online marketing “experts” out there is that I engage in ongoing education so that I can utilize the… Read More
2 Important Reasons Why You Should Be On Your Own Email List
Do you get the same emails that your customers, clients, and prospects are receiving from you? Do you know first-hand what the experience is like for the people on your email list? You should. I’ll tell you two important reasons why you should be on your own email list and receiving — and reading —… Read More
Michele Peterson earns Certified Content Marketing Specialist designation
It’s official. I’m certified. As you may know, one of the things that sets me apart from many of the content marketing “experts” out there is that I engage in ongoing education so that I can utilize the most up-to-date online marketing strategies and get real results for my clients. I invest a lot of… Read More
13 Lead Magnet Ideas
A good lead magnet is an essential piece of the puzzle in a value-first, content-driven online marketing strategy. Its purpose is to provide real value to your prospect before you ask them to pull out their wallet and buy anything. It’s how you build a list of prospects interested in your products or services. Instead… Read More
She Got a 900% ROI From 1 Email … And You Can, Too
How My Client Turned $200 into $2,000 If I gave you $2,000 in return for $200, would you give me the $200? Seriously. This is not a trick question … If you gave me $200 and got $2,000 in return, would you give me the $200? That’s a 900% return on your investment. You’d be… Read More
