On Halloween this year, I handed out hundreds of pieces of candy to the kids who rang my doorbell and said, “Trick or treat!” We went through three big bags of candy within a two-hour period. There were princesses and monsters, zombies and superheroes … Parents kept a watchful eye from the sidewalk and reminded… Read More
5 Strategies for Content Marketing with Periscope
As entrepreneurs and business owners, we know that our number one marketing challenge is getting prospects to know, like and trust us enough to do business with us … So we write personable website content, we publish valuable content on our blogs to highlight our expertise and build credibility, we engage with our audience on… Read More
How to Deliver Excellent Customer Service to Millennials
If you’re delivering customer service to millennials (and chances are good that you are, or will in the very near future), you need to know how they’re different from the generations that have come before them. The folks at Talkdesk have put together the following infographic that presents what they’ve learned from researching this up… Read More
A Marketing Lesson / Case Study About Focusing on Emotional Benefits to Sell Your Products or Services
Mary Kay knows a thing or two about selling cosmetics … According to their Facebook fan page, “Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world. Mary Kay® products are sold in more than 35 markets worldwide, and the company’s global independent sales force is approximately… Read More
Fix It or Ditch It: What To Do When Your Marketing Isn’t Working
I’m a big fan of the HGTV show “Love it or List it.” On the show, designer Hilary Farr fixes and transforms dysfunctional homes in hopes that the owners will “love it,” while Realtor David Visentin tempts them to “list it” by showing them other desirable homes. I frequently find myself rooting for Hilary because… Read More
How to Use an Ellipsis to Engage the Imagination and Keep Your Reader Wanting More
As a marketer, you want your written words to engage your audience’s imagination and keep them wanting more … There’s no more powerful a punctuation tool to do this job than the ellipsis. But knowing how to use an ellipsis properly is, of course, the key to its power. An ellipsis is that set of… Read More
“Everybody” is Not Effective Targeted Marketing
A marketer walks into a bar … She wants to meet cowboys, so she’s wearing her cowboy boots. She’s also interested in runners, so she’s wearing her running tights. Artists and surfers are both cool, so she’s wearing a paint-splattered shirt over her bikini top to attract them. And she’s a fan of the San… Read More
Do SEO Best Practices Still Matter?
You’re a savvy marketer, and you have multiple traffic streams bringing people to your website to do business with you. You have online ads, you have active social profiles, you have social ads, you have email, direct mail, video, and more … So do you still need to worry about optimizing your website for search?… Read More
Content Marketing: Flirting on Social Media
Your prospect (let’s call her Mary) has noticed you online, visited your website, and has a good first impression of your business … But she isn’t quite ready to commit. She’s not willing to get intimate after just being introduced to you. But she IS definitely interested and would like to get to know you better… Read More
How to Make a Good First Impression Online
The first stage of your content marketing relationship with your prospective customer/client is when they “meet” you for the first time … when they form their first impression of you. Let’s be clear … under no circumstance should you “fake it” to make a good first impression. Lying, misrepresenting yourself, or in any other way… Read More
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