“We already have a website. Why should we have a LinkedIn company page, too?” Great question. And one I get asked quite frequently. Here’s the answer: You should have a LinkedIn Company Page if … Your key employees/partners/sales force are active on LinkedIn Your clients/customers/prospects are active on LinkedIn You’re using content marketing to build… Read More
9 Important Parts of Your LinkedIn Profile
How to Optimize Your Profile so You Stand Out among 433 Million LinkedIn Members How can you possibly stand out in a crowd of 433 Million people? That’s how many registered members LinkedIn reported as of March 31, 2016. Let’s put that into perspective … Imagine trying to stand out at the Rose Bowl stadium… Read More
Don’t Let Failure Stop You from Swinging for Success
Today, Buster Posey broke through a hitting slump that had lasted for 18 at-bats. It was the second longest time he had gone without a hit in his MLB career. Going 0 for 18 is an incredibly frustrating dry spell for any professional baseball player, but even more so for a reliable power hitter like… Read More
Why NOW is the Best Time to Start Using Facebook LIVE Streaming Video for Your Business
You’ve heard about Facebook’s new LIVE Streaming Video. You may have seen someone broadcasting LIVE or seen their recorded video with the Facebook tag “So-and-So was live …” in your News Feed. But have you considered leveraging the power of LIVE Streaming Video for your business? You may think it’s not for you because …… Read More
2 Important Reasons Why You Should Be On Your Own Email List
Do you get the same emails that your customers, clients, and prospects are receiving from you? Do you know first-hand what the experience is like for the people on your email list? You should. I’ll tell you two important reasons why you should be on your own email list and receiving — and reading —… Read More
13 Lead Magnet Ideas
A good lead magnet is an essential piece of the puzzle in a value-first, content-driven online marketing strategy. Its purpose is to provide real value to your prospect before you ask them to pull out their wallet and buy anything. It’s how you build a list of prospects interested in your products or services. Instead… Read More
She Got a 900% ROI From 1 Email … And You Can, Too
How My Client Turned $200 into $2,000 If I gave you $2,000 in return for $200, would you give me the $200? Seriously. This is not a trick question … If you gave me $200 and got $2,000 in return, would you give me the $200? That’s a 900% return on your investment. You’d be… Read More
Top 3 Essential Questions to Ask Your Web Copywriter
Bad copy wastes money and costs you sales. You simply can’t afford it. That’s why it’s critical that you ask … Top 3 Essential Questions Your Web Copywriter MUST Be Able to Answer to Prove They Can Write High-Octane Copy to Drive Your Online Marketing Machine You’re not running online marketing campaigns for the fun… Read More
How To Create an Online Marketing Editorial Calendar to Keep You Organized and On Track to Grow Your Email List Through the Entire Year
Most small business owners I know start the year by defining what they want … Most of them want to make more money. You probably do, too. So you reverse-engineer what it will take to make more money. You ask yourself: • How many more sales do I need per month? • How many more… Read More
How to Set Marketing Goals that are Both SMART and CLEAR
It’s that time of year again … when we reflect on what we accomplished in the current year and make plans for the new. Setting marketing goals for a new year can be energizing. It provides a challenge and gives you a direction for making decisions that propel you toward the future you want rather… Read More
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