Black Hat or White Hat SEO? Which do YOU practice? In old western movies, it’s easy to tell the heroes from the villains simply by looking at the color of their hats. The good guys wore white, and the bad guys wore black. In fact, the distinguishing hats became so iconic that “white hat” and… Read More
Facebook Biz Page Health Screening Offered
Early Detection of Issues with Your Facebook Biz Page Leads to Increased Chance of Positive Outcomes and Success Like your personal health, the health of your Facebook Biz Page should be monitored so that you can detect issues early and fix any problems. The medical community has developed health screenings to detect health issues sometimes… Read More
Michele Peterson earns Certified Social & Community Manager designation
Michele Peterson Earns Certified Social & Community Manager Designation It happened again. I’ve earned another Digital Marketer certification … This time as a Social & Community Manager. Social media management was one of the building blocks of my online marketing agency when I first hung out my shingle in 2009. I’ve learned from industry experts… Read More
Case Study: Website Audit Reveals Opportunities for Better Results
Case Study: Website Audit Reveals Opportunities for Better Results One Saturday while we were watching our sons play Little League baseball, Tina asked for my opinion about her CPA firm’s website. The firm is a well-established one in our community, but she and her fellow partners weren’t happy with their underperforming website. They were perplexed… Read More
Michele Peterson earns Certified Customer Acquisition Specialist designation
Michele Peterson Earns Certified Customer Acquisition Specialist Designation It’s official. I’m certified … again. This time as a Customer Acquisition Specialist. As you may know, one of the things that sets me apart from many of the online marketing “experts” out there is that I engage in ongoing education so that I can utilize the… Read More
A Marketing Coach for Better Results
When Baking Cookies or Marketing Your Business … You Get Better Results with a Coach Working with a marketing coach can be critical to your success because marketing strategies, like recipes, do you no good if you don’t know how to properly execute them. Let me show you an example … I told my son… Read More
Working With a Marketing Coach
Working with a Marketing Coach Gives You an Edge Would Working with a Marketing Coach Give You the Answers, the Guidance, and the Motivation You Need to Be a Smart, Successful Marketer? Yes. Yes, it Would. The overweight woman stepping into a gym for the first time in a decade was immediately overwhelmed by all… Read More
Is YOUR Website or Blog a Knowledge Base that Empowers Customers?
A Knowledge Base that Empowers Customers I would guess that most of us don’t think of our website or blog in quite those terms — as a knowledge base that empowers our customers. But maybe we should! I started thinking about this after reading an article on Salesforce’s Service Hub that did a good job… Read More
Facebook Video Success Story
She Used Facebook Video and Achieved a 74% Increase in 1 Month’s Sales to Reach Year-End Goal It was a stretch. Sell $24,000 in 30 days, when an average month is $14,000. But Kathy believed it could be done. She knew, though, that she couldn’t just do what she had always done and expect different… Read More
Use Interest-Specific Language to Connect With Prospects
He Hit a Homerun and Then Stopped at Third Base … My husband’s been working 16-20 hour days lately (he’s a winemaker, and it’s harvest and crush at the winery). Spending so much time at work leaves no time for him to do any of his normal household chores, and the lawn in our backyard… Read More
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