A Knowledge Base that Empowers Customers I would guess that most of us don’t think of our website or blog in quite those terms — as a knowledge base that empowers our customers. But maybe we should! I started thinking about this after reading an article on Salesforce’s Service Hub that did a good job… Read More
Facebook Video Success Story
She Used Facebook Video and Achieved a 74% Increase in 1 Month’s Sales to Reach Year-End Goal It was a stretch. Sell $24,000 in 30 days, when an average month is $14,000. But Kathy believed it could be done. She knew, though, that she couldn’t just do what she had always done and expect different… Read More
Use Interest-Specific Language to Connect With Prospects
He Hit a Homerun and Then Stopped at Third Base … My husband’s been working 16-20 hour days lately (he’s a winemaker, and it’s harvest and crush at the winery). Spending so much time at work leaves no time for him to do any of his normal household chores, and the lawn in our backyard… Read More
4 Reasons Why You Should Have an Active LinkedIn Company Page
“We already have a website. Why should we have a LinkedIn company page, too?” Great question. And one I get asked quite frequently. Here’s the answer: You should have a LinkedIn Company Page if … Your key employees/partners/sales force are active on LinkedIn Your clients/customers/prospects are active on LinkedIn You’re using content marketing to build… Read More
9 Important Parts of Your LinkedIn Profile
How to Optimize Your Profile so You Stand Out among 433 Million LinkedIn Members How can you possibly stand out in a crowd of 433 Million people? That’s how many registered members LinkedIn reported as of March 31, 2016. Let’s put that into perspective … Imagine trying to stand out at the Rose Bowl stadium… Read More
Don’t Let Failure Stop You from Swinging for Success
Today, Buster Posey broke through a hitting slump that had lasted for 18 at-bats. It was the second longest time he had gone without a hit in his MLB career. Going 0 for 18 is an incredibly frustrating dry spell for any professional baseball player, but even more so for a reliable power hitter like… Read More
Why NOW is the Best Time to Start Using Facebook LIVE Streaming Video for Your Business
You’ve heard about Facebook’s new LIVE Streaming Video. You may have seen someone broadcasting LIVE or seen their recorded video with the Facebook tag “So-and-So was live …” in your News Feed. But have you considered leveraging the power of LIVE Streaming Video for your business? You may think it’s not for you because …… Read More
2 Important Reasons Why You Should Be On Your Own Email List
Do you get the same emails that your customers, clients, and prospects are receiving from you? Do you know first-hand what the experience is like for the people on your email list? You should. I’ll tell you two important reasons why you should be on your own email list and receiving — and reading —… Read More
Michele Peterson earns Certified Content Marketing Specialist designation
It’s official. I’m certified. As you may know, one of the things that sets me apart from many of the content marketing “experts” out there is that I engage in ongoing education so that I can utilize the most up-to-date online marketing strategies and get real results for my clients. I invest a lot of… Read More
13 Lead Magnet Ideas
A good lead magnet is an essential piece of the puzzle in a value-first, content-driven online marketing strategy. Its purpose is to provide real value to your prospect before you ask them to pull out their wallet and buy anything. It’s how you build a list of prospects interested in your products or services. Instead… Read More
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