“Begin with the end in mind.” That’s Habit #2 of Steven Covey’s famous 7 Habits of Highly Effective People.
So let’s apply that to your marketing in today’s marketing tip…
Just what IS the “end” that you have in mind? What’s your goal?
A mistake I see a lot of people make is thinking that the “end” result is closing a sale. Don’t get me wrong … sales are important. Critical, even, for the continued existence of your business …
But I think it’s a better mindset to think about the sale as the beginning, not the end.
The sale should be the beginning of a relationship between you and that person who you now call a customer or client.
Focusing just on the sale is short-sighted. You may get that one sale, but think about what else you may be missing …
When you focus on the relationship, you get a brand ambassador — someone who will very likely tell others about you and your products and services. You’ll get referrals and a positive word-of-mouth buzz about your business.
And you’ll get repeat sales, too, from customers and clients that you’ve taken the time to foster a relationship with.
By the way, it’s also WAY more cost effective to implement customer retention strategies that build those relationships than it is to only rely on new customer acquisition for your revenue.
So begin with the end in mind when it comes to your marketing … just make sure it’s the right “end” that you have in mind!
YOUR TURN! Do you have any thoughts on the subject that you’d like to share? Please leave a comment below!