Michele Peterson Earns Direct Response Copywriting Specialist certification from Digital Marketer
Michele Peterson is a Certified Direct Response Copywriter. She earned the certification from industry leader Digital Marketer by passing their mastery exam. Michele is an AWAI-trained Direct Response Copywriter and has helped hundreds of clients get results from their marketing.
Michele obtained this official certification of her knowledge and skills because it’s important that you know that the people you work with are qualified to do the work you hire them to do.
Just as you would only hire a licensed contractor to build or remodel your home, so should you only hire certified experts to build or “remodel” your marketing.
Digital Marketer describes the Direct Response Copywriter certification as follows:
Certified Direct-Response Copywriting Specialists are uniquely qualified to help brands and businesses get people to take specific, measurable actions — driving them to make purchases or become sales leads. They are trained to write copy for offline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads.
Recipients of the “Certified Direct-Response Copywriting Specialists” designation must complete an advanced, 6 module, 41 lesson online course and pass 5 quizzes and a final exam that tests on the full spectrum of direct-response copywriting methods and selling via the written word. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.
Additional Certified Specialties
In addition to being a Digital Marketer Direct Response Copywriting Specialist, Michele also holds the following certifications:
- Dan Kennedy Certified Copywriter for Info-Marketers
- Digital Marketer Customer Acquisition Specialist
- Digital Marketer Search Marketing Specialist
- Digital Marketer Email Marketing Specialist
- Digital Marketer Content Marketing Specialist
- Digital Marketer Social and Community Management Specialist
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