If you’ve been paying attention, you’ve heard the marketing buzz about online video.
Online video gets shared by more people on social media … which expands your reach and gets you in front of more people … which, if you’re doing it right, drives more potential customers to your website … which increases your sales. YAY!
So, what do you think was the most important step in the process described above?
If you’re doing it right.
Like with everything, success with online video comes from more than just doing it … success comes from doing it RIGHT!
So here are four quick questions to ask yourself, or to ask whoever is in charge of your online video marketing:
- Is my video posted in multiple locations? (For example, on YouTube, Facebook, blog, website, etc.)
- Is my video posted where my customers and prospects are? (If none of your customers or prospects are on YouTube or Facebook, for example, why waste your marketing efforts there? But if they ARE on these sites, you better be, too!)
- Is there an easy link back to the website from every site where my video may be viewed?
- Is my video optimized to be found by search engines with keyword-rich descriptions and tags?
The first three are fairly self-explanatory, so let’s focus on #4 …
Is my video optimized with keyword-rich descriptions and tags?
You may have a beautiful video – professionally produced, visually stunning – but what good is that if people can’t easily find it and view it?
Search engines don’t watch and listen to your video content. To the search bots, your video is just another digital file.
So how does a search engine know if your particular video is relevant to somebody’s online search? That’s right, through the description and tags associated with it. And if the description and tags match up with the search phrases – the keywords – that are being used … voila! You get found!
There is an art to writing search engine optimized content, like YouTube video descriptions. Make sure you do it right!